The comfortable move would be to keep our heads down.

We've spent the last few years building Somaspace as a strategic communications partner for space companies. The work is good. The clients are people we genuinely respect. The market understands us. By every reasonable measure, the smart thing to do is double down on the niche, sharpen the offer, and let the inbound do its work.

We're doing the opposite. We're going to Hello Tomorrow Summit in Amsterdam — and we're bringing something we want you to break.

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Why we're stepping outside the space sector

Three years of working inside space has taught us something we didn't expect: the hardest communication problems we solve for our clients aren't actually space problems. They're deep tech problems.

How do you tell a story when the science is decades ahead of public understanding? How do you raise money against a roadmap that doesn't fit a SaaS valuation model? How do you hire when the talent you need doesn't know your category exists yet? How do you build a brand that survives a ten-year R&D cycle?

Every founder building in quantum, in fusion, in climate tech, in advanced materials, in biotech, in robotics — they're solving versions of the same problem. The boundary between "space company" and "deep tech company" is thinner every quarter, and the most interesting conversations we've had in the last twelve months have been with founders one or two verticals away from us.

Hello Tomorrow is where those conversations happen at scale. Two days, thousands of deep tech founders, investors and corporates, all in one room in Amsterdam, all working on things that take longer than a venture cycle to prove out. It's the closest thing Europe has to a deep tech high street.

We want to be in that street.

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What we're bringing

Here's the part where most agencies would stay vague. We won't.

We've been quietly building a digital product. It's aimed at a specific problem we've watched our clients struggle with over and over again — the same problem, in slightly different shapes, across half our roster. We think it has legs. We don't yet know if it has wings.

So instead of launching it to the network we already have, we're taking it to a room where we have to earn every conversation from scratch.

We want it tested by people who don't know us. We want it questioned by founders who've been burned by the last five "platforms" that promised to fix the problem. We want it pressure-checked by investors who'll spot the holes in the value proposition faster than our internal team will.

If it survives Amsterdam, we'll know we have something. If it doesn't, we'd rather find out now than after launch.

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What we want to learn

Three things, specifically.

Does the value proposition land outside our home vertical? If the framing only works when we're standing in front of a space founder, the product is too narrow. We need to see it tested against biotech, climate, energy, robotics — the full breadth of deep tech.

Where's the gap between what we think we're selling and what people hear? Every product has one. The faster we find ours, the less expensive it is to fix.

Who else is solving this? A summit like Hello Tomorrow doesn't just surface customers — it surfaces the competitive landscape we haven't fully mapped yet. We want to walk out with a clearer picture of where we sit.

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If you're going to be there

We'd rather have a hard conversation than a polite one.

If you're a founder, an operator, or an investor working in deep tech, and you have twenty minutes and a high tolerance for direct feedback — find us in Amsterdam. We're easy to spot, and we're not in town to pitch. We're in town to learn.

We'll share specifics on where to find us closer to the date.

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