Redesigning how Latitudo 40 explains itself online

We redesigned and developed Latitudo 40’s website and the Earth Data Place landing page to clarify positioning, simplify the narrative, and better support commercial conversations.

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Website + product landing page • UX/UI + development • Strategy aligned with sales & marketing

Latitudo 40’s challenge

In deep-tech, complexity in communication often slows down decision-making. Latitudo40 needed a digital presence that clearly explains its value proposition, supports early-stage discussions, and makes the offering easy to understand and navigate from the first interaction.

What we delivered

• A clear information structure outlining target users, offering, and differentiation
• A UI system designed  to convey reliability and enterprise readiness
• A dedicated EarthDataPlace landing page built around the product narrative and user journey
• Motion and interactions used to guide attention and improve usability

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Our approach

Clarity → Trust → Action

• Clarity: define the core message and simplify how information is presented
• Trust: reinforce credibility through consistent design and structured content
• Action: create a clear and intuitive path for users to explore and get in touch

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Results

A digital experience that supports both founders and commercial teams in presenting Latitudo 40 effectively: clearer positioning, a more structured product narrative, and a smoother transition from initial interest to contact.